Gold Star Pin Launch Reaches Over A Billion Households
Aperture Films launched the Army Gold Star Pin Program on this year’s Super Bowl XLVII. The first national spot – Unsung Heroes – was very well received and has generated tremendous awareness via broadcast and social media.
Strategic Plan Accomplishments:
– 1st National Spot Has Aired Over 5,800 Times**
– “Kickoff” Reached An Audience Of Over 819,817,515 Households*
– Substantial Social Media Traffic (Views/Shares/Downloads)
**Based on Teletrax reports
The Aperture Team crafted a highly visual and emotional campaign that focuses on the unforgettable stories behind each Gold Star Pin. The three 30 second spots unfold with actual recipients of the Gold Star Pins rather than actors. The end result is a composite of powerful and inspirational stories of courage, sacrifice, resilience, and love of country.
Fort McHenry Celebrates 200th Anniversary of Star Spangled Banner
During the 2nd week of September, the 200th Anniversary of the Star Spangled Banner at Baltimore’s Fort McHenry was commemorated with visits by politicians & dignitaries, living history demonstrations, a massive fireworks extravaganza, and interpretive programs that honor the significance and history of the national anthem.
Notable attendees included President Barack Obama, Vice President Joe Biden, former Secretary of State Colin Powell, Maryland governor Martin O’Malley and many others. Those touring the Visitor Center were able to see the original manuscript for the Star Spangled Banner as well as Aperture’s Ultra-High definition large screen film, The Battle of Fort McHenry.
Since its premiere, The Battle of Fort McHenry has received rave reviews from visitors of all ages. The film features striking visuals, cutting-edge computer animation, and “feature quality” historic reenactments that place the viewers in the center of the dramatic battle that inspired our national anthem, the Star Spangled Banner.
American Battle Monuments Commisssion Films Premiere In Europe
Aperture is proud to have recently completed two interpretive films for the American Battle Monuments Commission. Showing daily at the Cambridge American Cemetery in England and the Sicily-Rome American Cemetery in Italy, these films honor the lives of the men and women that died overseas during World War II. Through the use of specialized cinematic techniques, each film seeks to connect the audience with the dramatic stories of sacrifice behind every one of the headstones in these hallowed military cemeteries.
Aperture’s work has recently been honored with the following prestigious awards of excellence:
The Tuskegee Airmen: Sacrifice & Triumph: Special Jury Award for the Remi Awards
Port Canaveral: Gateway to Adventure: Platinum Best of Show Aurora Award, Silver Telly Award
Army PSA: The Pledge: Gold Aurora Award
Army PSA: Unsung Heroes: Platinum Best of Show Aurora Award, Bronze Telly Award