The Cherokee Nation wanted to communicate directly with the American public and key lawmakers in Washington, D.C. about their values, traditions, and history. Aperture developed an integrated marketing plan and spent months working directly with the Cherokee Nation and focus groups to craft effective messaging. Our team created a media campaign that reached millions of people, including key targeted decision makers with earned and paid media. The campaign had a major impact on changing perceptions and resulted in positive legislation for the Cherokee Nation.

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