With major changes to our health care system – the Aperture Team was tasked by the Human Health and Services Department (HHS) in collaboration with the Kaiser Foundation to develop communications to educate the American public. In order to deploy an effective media strategy, the Aperture Team worked with an approved “brain trust” of health care experts to make sure key messaging points were put into action. After thorough topic and consumer testing, our firm developed a detailed campaign approach. The end result were four dynamic animated PSAs in English and Spanish that visually explained the many benefits of Health IT in a non-threatening and entertaining way.

Beyond peer to peer sharing – the media pieces have been viewed hundreds of thousands of times through strategic partnerships. We are honored that the campaign has received a prestigious Gold Aurora Award, as well as a Pixie Award.

The media campaign has been very successful with a broad audience having been released via the web, television, and closed circuit television markets.

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