Working with the Food & Drug Administration (FDA) and the National Association of Boards of Pharmacy, our team was tasked to launch a consumer awareness campaign to educate the American public about the dangers of buying prescription drugs online. The campaign components include the following: a media-based website, live-action and animated PSAs, dynamic online games, digital interactives, banner ads for downloading (both animated and static to build partnerships), consumer training print materials, and social media sharing integration.

The Aperture Team devoted considerable time on secondary research and creative development to establish the most creative, exciting, and effective way to communicate the key messages. This dynamic, multi-pronged approach to educate the public about the risks associated with ordering prescription medications online sets a new standard in communicating public health policy to the general public.

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